The Stars Come Out at Michael Rubin’s Fanatics Fest in NYC

Michael Rubin’s inaugural Fanatics Fest, held in the heart of New York City, brought together some of the biggest names in sports, music, and entertainment for a night of celebration and camaraderie. Hosted by Rubin’s Fanatics brand, the event marked a new kind of crossover between sports culture and lifestyle, blending panels, performances, and mingling opportunities with a celebrity guest list that included Jay-Z, Tom Brady, Travis Scott, and more. The festival aimed to spotlight the power of partnerships between athletes, artists, and the Fanatics platform, creating a memorable evening that celebrated culture and creativity.

One of the most talked-about moments of the 3-day event was Travis Scott’s panel discussion with Michael Rubin, which unexpectedly turned into an impromptu performance. Scott, initially slated to talk about his journey and the intersection of music and culture, surprised attendees by hopping off the stage and performing hits. The energy in the room instantly skyrocketed as the audience, filled with chairs, managed to turn into a moshpit in mere moments as Scott transformed the panel into a live show, leaving the audience buzzing with excitement. His ability to effortlessly shift gears and command the room underscored why he remains one of the most dynamic performers in the industry.

As well as Travis Scott’s panel, Tom Brady’s panel with Lil Wayne and others was one that brought great attention, alongside Jake Paul and Mike Tyson’s conference face off. With Streamer IShowSpeed even taking to the stage in a surprise appearance at one panel, doing a backflip, and running off. Streamers were also a major part to the event, with sensations like Adin Ross, Sketch, IShowSpeed, and many others attending with hundreds of thousands of live viewers tuning in, it brought this weekend to a incredible close, and one of the most shocking and incredible turnouts for this first-time event.