Travis Scott Surprises Fans in New York City

Travis Scott’s arrival wasn’t pre-announced, but fans immediately caught wind—he wove through the Javits Center solo, signing hoodies and snapping selfies. His low-key, yet highly magnetic approach cut through the celebrity veneer and turned unexpected moments into viral gold.

In one of the event’s most buzzed-about moments, Travis revealed the new Oakley Meta HSTN smart glasses—his first public demo. He wore them onstage during a panel with Tom Brady, Fanatics CEO Michael Rubin, and Oakley leadership, discussing the blend of tech, performance, and culture. He followed it with an impromptu performance that saw him deliver a mini-set of his biggest tracks—all while wearing the glasses and capturing live POV footage. This would later be the lead up to his announcement with Oakley, becoming their first ever “Chief Visionary” for the company.

As he cycled through the crowd, he quickly formulated a crazed crowd of fans alike following along his path to his own Cactus Jack pop-up display, where he previewed pieces from the “Cactus Jack All Leagues” collection—hoodies and tees representing New York and Houston teams across the MLB, NFL, NBA, and NHL. It was the first major major-league collaboration under his brand, fusing city pride, sports, and streetwear in a novel capsule, only available at Fanatics Fest 2025.

Travis Scott didn’t just appear—he anchored the cultural moment at Fanatics Fest 2025. Between debuting tech, dropping surprise performances, and merging collectibles with fashion, he blurred convention lines and captivated both sports fans and culture watchers. His presence wasn’t just supplemental; it redefined the event’s trajectory.